THIS PRODUCT IS RETIRING ON DECEMBER 12, 2022. ALL PAID STUDENTS WILL HAVE ACCESS FOR LIFE <3
“I always read crappy sales pages and still buy the course…” said none of your prospects EVER.
CALLING ALL UP-AND-COMING COURSE CREATORS
What if writing a high-converting and
personality-packed sales page was an
ACQUIRED skill?
And knowing that writing sales copy
is one of the most lucrative
(and frequently used) skillsets for
your online business….
...What’s the cost of NOT acquiring it?!
CALLING ALL UP-AND-COMING COURSE CREATORS
What if writing a high-converting and personality-packed sales page was an ACQUIRED skill?
And knowing that writing sales copy is one of the most lucrative (and frequently used) skillsets for your online business….
...What’s the cost of NOT acquiring it?!
I surveyed my email list Family Feud style about their struggles of writing a sales page.
The top 6 answers on the copywriting board were…
And to that, survey says I say...
“THESE ENTREPRENEURS ARE BRILLIANT!”
I surveyed my email list Family Feud style about their struggles of writing
a sales page.
The top 6 answers on the copywriting board were…
And to that, I say... survey says...
“THESE ENTREPRENEURS ARE BRILLIANT!”
LET ME EXPLAIN WHY...
The answers I received about writing a sales page meant they were already buzz lightyear’s past other entrepreneurs…
That’s because they weren’t responding, saying, “I just plan to hire it all out” or “Look Dani, “I don’t even see the point of sales pages anyway”
[↑ not the most abundant mindset for a CEO]
Nope. They KNOW how important sales pages are.
They KNOW that even with all the supporting launch content like emails, webinar slides, FB Lives, pre-launch material, and IG posts…
LET ME EXPLAIN WHY...
The answers I received about writing a sales page meant they were already buzz lightyear’s past other entrepreneurs…
That’s because they weren’t responding, saying, “I just plan to hire it all out” or “Look Dani, “I don’t even see the point of sales pages anyway”
[↑ not the most abundant mindset for a CEO]
Nope. They KNOW how important sales pages are.
They KNOW that even with all the supporting launch content like emails, webinar slides, FB Lives, pre-launch material, and IG posts…
That the final decision whether their prospect decides to purchase or not…
Almost ALWAYS happens on the sales page.
And the more your business grows, the more sales pages you need. (yep, one for EVERY offer)
So whichever way we try to slice it, we know this to be true:
Which isn’t really fair in the scheme of things, because let’s face it - your course is pretty baller.
Listen, you’re providing massive transformations for your members, and dang, you’re good at what you do!
That the final decision whether their prospect decides to purchase or not…
Almost ALWAYS happens on the sales page.
And the more your business grows, the more sales pages you need. (yep, one for EVERY offer)
So whichever way we try to slice it, we know this to be true:
Which isn’t really fair in the scheme of things, because let’s face it - your course is pretty baller.
Listen, you’re providing massive transformations for your members, and dang, you’re good at what you do!
But you need a sales page that represents that.
A sales page that speaks directly to your ideal members, resonates with what they're going through, highlights you and your program as their best option, entertains them, and converts them right into Module 1 of your course.
And after writing handfuls of 6-figure sales pages for my clients...
...I knew I needed to help more rising-star entrepreneurs find these same levels of success.
But you need a sales page that represents that.
A sales page that speaks directly to your ideal members, resonates with what they're going through, highlights you and your program as their best option, entertains them, and converts them right into Module 1 of your course.
And after writing handfuls of 6-figure sales pages for my clients...
...I knew I needed to help more rising-star entrepreneurs find these same levels of success.
Because it’s people like YOU who are making the impact that our world so desperately needs right now.
So in my hunt to close the gap of awesome courses and mediocre sales pages...
I started digging and realized there was a missing link in the market for learning how to write high-converting and highly-entertaining sales pages.
Because it’s people like YOU who are making the impact that our world so desperately needs right now.
So in my hunt to close the gap of awesome courses and mediocre sales pages...
I started digging and realized there was a missing link in the market for learning how to write high-converting and highly-entertaining sales pages.
You see, there are two core ways that sales pages are being taught right now to digital-based entrepreneurs:
You see, there are two core ways that sales pages are being taught right now to digital-based entrepreneurs:
Hey, I’m the first to say that mini-offers can provide a great quick fix, BUT there is only so much a generic sales page template that speaks to ALL niches can provide for you.
And while prompts are a great first step, it’s only...the
first step.
True conversion happens at the intersection of proven processes, persuasively ethical writing, and the big-picture understanding of how to make it sound like YOU - rather than just a copy & paste of everyone else’s.
While there are stellar course creation and business courses out there, unfortunately, the main focus of them isn’t to help with your sales page.
Often, the section that teaches sales pages feels like a bit of an “add-on” to the course, and more often than not, they aren’t even taught by copywriters.
And when these trainings (or guest trainings!) are only a small part of a much bigger course, it’s tough to get the thorough training and expert guidance that your offer craves.
Hey, I’m the first to say that mini-offers can provide a great quick fix, BUT there is only so much a generic sales page template that speaks to ALL niches can provide for you.
And while prompts are a great first step, it’s only... the first step.
True conversion happens at the intersection of proven processes, persuasively ethical writing, and the big-picture understanding of how to make it sound like YOU - rather than just a copy & paste of everyone else’s.
While there are stellar course creation and business courses out there, unfortunately, the main focus of them isn’t to help with your sales page.
Often, the section that teaches sales pages feels like a bit of an “add-on” to the course, and more often than not, they aren’t even taught by copywriters.
And when these trainings (or guest trainings!) are only a small part of a much bigger course, it’s tough to get the thorough training and expert guidance that your offer craves.
So it’s no wonder that entrepreneurs step away from these two options feeling a little deflated, lost, and unhappy with their results.
Which proves that you are NOT to blame for your current sales page status.
And that’s why I’ve stepped in.
So it’s no wonder that entrepreneurs step away from these two options feeling a little deflated, lost, and unhappy with their results.
Which proves that you are NOT to blame for your current
sales page status.
And that’s why I’ve stepped in.
as seen on
While I write and teach sales copy for a living, I’ve never considered myself a sales person. Not in the least.
Instead, I’m all about human connection.
I’m about listening to people, being empathetic to their needs, and just simply being a decent human.
So in the nature of some good ol’ connection time - here’s a few things about me:
I get anxious if I think I’m gonna be even the slightest minute late for something (Zoom meetings, dinner dates, no-appointment walk-in clinics…you name it)
Dark chocolate with sea salt is the bomb.com, but just plain dark chocolate is only meh
My hidden and good-for-nothing skill is speed walking. It’s done me zero favors and I look like a weirdo doing it :)
I’m on a mission to help creative entrepreneurs and small business owners see that writing high-converting sales pages is a LEARNED skill. One that they are capable of learning, and one that will serve them in so many other aspects of their business, too.
as seen on
While I write and teach sales copy for a living, I’ve never considered myself a sales person. Not in the least.
Instead, I’m all about
human connection.
I’m about listening to people, being empathetic to their needs, and just simply being a decent human.
So in the nature of some good ol’ connection time - here’s a few things about me:
And in route of that mission, I began dissecting every sales page I’ve written, and realized that all my conversion secrets followed a similar process, flow, and strategy.
So I decided to package that bad-boy up into a repeatable framework, now called the Double-Pop Process, so YOU could benefit from it, too.
I get anxious if I think I’m gonna be even the slightest minute late for something (Zoom meetings, dinner dates, no-appointment walk-in clinics…you name it)
Dark chocolate with sea salt is the bomb.com, but just plain dark chocolate is only meh
My hidden and good-for-nothing skill is speed walking. It’s done me zero favors and I look like a weirdo doing it :)
I’m on a mission to help creative entrepreneurs and small business owners see that writing high-converting sales pages is a LEARNED skill. One that they are capable of learning, and one that will serve them in so many other aspects of their business, too.
And in route of that mission, I began dissecting every sales page I’ve written, and realized that all my conversion secrets followed a similar process, flow, and strategy.
So I decided to package that bad-boy up into a repeatable framework, now called the Double-Pop Process, so YOU could benefit from it, too.
Today, I’m so excited to introduce you to a new way to write your own sales page-
Today, I’m so excited to introduce you to a new way to write your own sales page-
One given to you in an in-depth but consumable way.
One that’s built off connection, impact, and personality
And one that truly paves the way to your upcoming course success.
That’s why, my friend -
It’s time to dig up your old backpack and pencil box
Because I can’t wait to walk you down the hallways of…
One given to you in an in-depth but consumable way.
One that’s built off connection, impact, and personality
And one that truly paves the way to your upcoming course success.
That’s why, my friend -
It’s time to dig up your old backpack and pencil box
Because I can’t wait to walk you down the hallways of…
The elite self-study program for course creators
To write personality-packed and conversion-primed sales pages…
On repeat
The elite self-study program for course creators
To write personality-packed and conversion-primed sales pages…
On repeat
“my sales page conversions went from 2% to 7.5%!!"
Lucy Kelly
"Sales Page Prep School was, without a doubt, the single most valuable copywriting resource I have ever purchased. Now, if you think you're coming out of Sales Page Prep School with just a sales page, think again. The solid gold copy you get at the end of this program is going to be a treasure trove of copy for your emails, blog topics, Facebook ads, and social posts. The program teaches you a whole new way of thinking about your writing, which will transform your copy – and your business. When I started SPPS, my page was converting at 2%.I started it back at scratch with Dani's framework and it's now converting at 7.5%!! This program works.".
QUICK CLIPS FROM HUGE STUDENT WINS!
Vicky Oldman, Positivity Hacker
Dominique Cordero, Language Teacher
Csilla Muscan, Speaking Mentor
Lucy Kelly, Mentor for Hand Makers
Lucy Reyes, Productivity Coach
Kelley Carlstrom, Oncologist
“my sales page conversions went from 2% to 7.5%!!”
Lucy Kelly
"Sales Page Prep School was, without a doubt, the single most valuable copywriting resource I have ever purchased. Now, if you think you're coming out of Sales Page Prep School with just a sales page, think again.
The solid gold copy you get at the end of this program is going to be a treasure trove of copy for your emails, blog topics, Facebook ads, and social posts. The program teaches you a whole new way of thinking about your writing, which will transform your copy – and your business.
When I started SPPS, my page was converting at 2%. I started it back at scratch with Dani's framework and it's now converting at 7.5%!! This program works.".
QUICK CLIPS FROM HUGE STUDENT WINS!
Vicky Oldman, Positivity Hacker
Dominique Cordero, Language Teacher
Csilla Muscan, Speaking Mentor
Lucy Kelly, Mentor for Hand Makers
Kelley Carlstrom, Oncologist
Lucy Reyes, Productivity Coach
After being locker buddies throughout the training together, you’ll be able to:
Feature Headline
Take the gossip and rumors ideas swirling around your head, get them on the page, and correctly stitch it all together into a fully optimized sales page
{no more thinking you’re not a “good writer” - thou shall never repeat that line again}
Feature Headline
Scratch the dreadful “write sales page” off your to-do list and exchange it with a simplified sales copywriting process that you’ll tap dance gym class into time and time again
{receive my step-by-step approach for true conversion copy - in an un-scary way that you’ve never heard
explained before}
Feature Headline
Keep your readers engaged by passing notes sharing your course in a compelling, concise way that educates them to take action
{you’ll easily weave in your own flair so it actually sounds
like you}
Feature Headline
Get the juices flowing all over the cafeteria floor and understand how to form each section, so it surprises and delights your reader
{peace out overwhelm & writer’s block}
Feature Headline
Confidently write the sales page for your course without second-guessing, feeling sales-y, or hiding in the bathroom wondering if you’re even doing it right
{and then learn how to humble brag in the right spots to “up” your likeability and expert status}
AFTER BEING LOCKER BUDDIES THROUGHOUT THE TRAINING TOGETHER, YOU’LL BE ABLE TO:
You’ll have every tool you need to map out and write all future sales pages too, with a rinse and repeat system that compels and converts your online readers
(and dare I say you may actually enjoy the process?! Too much?)
Take the gossip and rumors ideas swirling around your head, get them on the page, and correctly stitch it all together into a fully optimized sales page
{no more thinking you’re not a “good writer” - thou shall never repeat that
line again}
Scratch the dreadful “write sales page” off your to-do list and exchange it with a simplified sales copywriting process that you’ll tap dance gym class into time and
time again
{receive my step-by-step approach for true conversion copy - in an un-scary way that you’ve never heard
explained before}
Keep your readers engaged by passing notes sharing your course in a compelling, concise way that educates them to take action
{you’ll easily weave in your own flair so it actually sounds like you}
Get the juices flowing all over the cafeteria floor and understand how to form each section, so it surprises and delights your reader
{peace out overwhelm & writer’s block}
Confidently write the sales page for your course without second-guessing, feeling sales-y, or hiding in the bathroom wondering if you’re even doing it right
{and then learn how to humble brag in the right spots to “up” your likeability and expert status}
You’ll have every tool you need to map out and write all future sales pages too, with a rinse and repeat system that compels and converts your online readers
(and dare I say you may actually enjoy the process?! Too much?)
“Now that I’ve been through your process once, I was able to take my second course through the same framework…and DAMN it sounds good!”
Bel Monili, Business Coach for online jewelers
Here’s how you’ll jump from Freshman straight to Senior
With Sales Page Prep School
“Now that I’ve been through your process once, I was able to take my second course through the same framework…and DAMN it sounds good!”
Bel Monili, Business Coach
for online jewelers
Here’s how you’ll jump from Freshman straight to Senior
With Sales Page Prep School
module 1:
All great sales pages come from intricately knowing who you’re writing to. That’s why you’ll gather your research elements like an incognito scientist (no prior Bill Nye knowledge needed), and you’ll use my personal preparation hacks to tap into mind-reading mode of your avatar. This simple process will ensure you’re building your page on sturdy, money-making ground.
Begin your journey to awesomeness when you:
Learn to ask the right questions to your audience to gather alllll the right information you need to get rolling. You’ll realize that research is a sexy term when you discover how to get your audience to start filling out aspects of your page for you.
Walk away with your newly created class cheat sheet - a stash of power phrases and insights that came right from your ideal reader that you’ll learn to weave into your page.
All great sales pages come from intricately knowing who you’re writing to. That’s why you’ll gather your research elements like an incognito scientist (no prior Bill Nye knowledge needed), and you’ll use my personal preparation hacks to tap into mind-reading mode of your avatar. This simple process will ensure you’re building your page on sturdy, money-making ground.
Begin your journey to awesomeness when you:
Learn to ask the right questions to your audience to gather alllll the right information you need to get rolling. You’ll realize that research is a sexy term when you discover how to get your audience to start filling out aspects of your page
for you.
Walk away with your newly created class cheat sheet - a stash of power phrases and insights that came right from your ideal reader that you’ll learn to weave into
your page.
module 2:
Most people struggle with sales page writing because they wrongfully jump right into the copy, and then hit the inevitable writers block. Here, you’ll get Billy-Crystal-Clear on every element that will go on your page, to ensure you have a wealth of copy to draw from, well before you begin writing.
Get Monica-Gellar organized when you:
Arrange all your fab research into a stream-lined way, getting everything OUT of your head and onto paper
Unlock the Sales Page Playbook, where it becomes as simple as transferring your notes to your new sales page outline
Walk away with the ultimate roadmap for sales page magic - all your research, swipeable quotes, and prep work ready for action inside your Playbook.
Most people struggle with sales page writing because they wrongfully jump right into the copy, and then hit the inevitable writers block. Here, you’ll get Billy-Crystal-Clear on every element that will go on your page, to ensure you have a wealth of copy to draw from, well before you begin writing.
Get Monica-Gellar organized when you:
Arrange all your fab research into a stream-lined way, getting everything OUT of your head and onto paper
Unlock the Sales Page Playbook, where it becomes as simple as transferring your notes to your new sales page outline
Walk away with the ultimate roadmap for sales page magic: all your research, swipeable quotes, and prep work ready for action inside your Playbook.
module 3:
How do you eat an elephant? One glorious bite at a time! That’s exactly what’s happening here - you’ll break up the writing into “top” and “bottom” sections as you move forward through this key, Get ‘er Done implementation module. Like every other step on this journey together, you’ll be walked through the entire writing process for every single section of your page. From your headline that opens your page with the perfect BANG, down to your sign-off statement that wraps up the sale- every necessary detail is mapped out for you in a clear, actionable way. Remember, you’ll have all the swipes and support along the way!
Gain all the confidence when you:
Craft a page that hits on every necessary section - amplifying the underrated real estate on your page, while never wasting time on fluffy sections that don't move your message forward
Discover my non-mainstream psychological persuasions as you write each section in a thoughtful, honest, and compelling manner
Walk away with your COMPLETED first draft In 👏🏽 The 👏🏽 Books (#true story!).
How do you eat an elephant? One glorious bite at a time! That’s exactly what’s happening here - you’ll break up the writing into “top” and “bottom” sections as you move forward through this key, Get ‘er Done implementation module. Like every other step on this journey together, you’ll be walked through the entire writing process for every single section of your page. From your headline that opens your page with the perfect BANG, down to your sign-off statement that wraps up the sale - every necessary detail is mapped out for you in a clear, actionable way. Remember, you’ll have all the swipes and support along the way!
Gain all the confidence
when you:
Craft a page that hits on every necessary section - amplifying the underrated real estate on your page, while never wasting time on fluffy sections that don't move your message forward
Discover my non-mainstream psychological persuasions as you write each section in a thoughtful, honest, and compelling manner
Walk away with your COMPLETED first draft In 👏🏽 The 👏🏽 Books (#true story!).
module 4:
This is a key up-leveling module that is so often missed with other sales pages. You'll learn true optimizing formulas while you massage out your sections, so they flow and transition with ease. You’ll add in more conversion elements while the final version of your page takes form. Finish up by discovering exactly what separates your page from the rest, with all the final touches and extra sprinkled sections to bring things home.
Crank things up when you:
Benefit from a full “sweep” of your page to tighten up your story and edit your copy in a way that draws your reader’s eyes to exactly where you want them to go
Learn the social proof patterns that gently allows fence-sitters to hop on over to the right side of your offer
Walk away with conversion-primed copy that finally does your amazing course justice ;)
This is a key up-leveling module that is so often missed with other sales pages. You'll learn true optimizing formulas while you massage out your sections, so they flow and transition with ease. You’ll add in more conversion elements while the final version of your page takes form. Finish up by discovering exactly what separates your page from the rest, with all the final touches and extra sprinkled sections to bring things home.
Crank things up when you:
Benefit from a full “sweep” of your page to tighten up your story and edit your copy in a way that draws your reader’s eyes to exactly where you want them to go
Learn the social proof patterns that gently allows fence-sitters to hop on over to the right side of your offer
Walk away with conversion-primed copy that finally does your amazing course justice ;)
module 5:
Take your new well-written sales page and learn how to filter in YOUR flair by "adding in the awesome." You’ll strengthen your copy by layering in some POP - making it more conversational, beefing up your personal connections, and slipping in the intangibles that make your ideal client head-nod their way to your checkout page.
Shout it from the rooftops when you:
Arm yourself with a crash course on adding in more of YOU (which, like many aspects of this foundational copy course, can be used in other areas of your business)
Slide on your graduation cap thanks to a sales page you're genuinely proud of, while feeling so much more confident for every upcoming program launch
Walk away with with a completed long-form sales page that makes you ECSTATIC to share the link because it sounds like YOU, speaks to your ideal customer, and converts all the right people into your program.
Take your new well-written sales page and learn how to filter in YOUR flair by "adding in the awesome." You’ll strengthen your copy by layering in some POP - making it more conversational, beefing up your personal connections, and slipping in the intangibles that make your ideal client head-nod their way to your checkout page.
Shout it from the rooftops when you:
Arm yourself with a crash course on adding in more of YOU (which, like many aspects of this foundational copy course, can be used in other areas of your business)
Slide on your graduation cap thanks to a sales page you're genuinely proud of, while feeling so much more confident for every upcoming program launch
Walk away with a completed long-form sales page that makes you ECSTATIC to share the link because it sounds like YOU, speaks to your ideal customer, and converts all the right people into your program
From one biz owner to another - we both know how important it is for you to have a sales page that does it’s darn job.
Is it weird that I’m talking about sales pages
while you’re on a sales page? So meta.
And that’s why I’m so determined to show you that you know your business best, which makes YOU the best person to write your page.
From one biz owner to another - we both know how important it is for you to have a sales page that does it’s darn job.
Is it weird that I’m talking about sales pages while you’re on a sales page? So meta.
And that’s why I’m so determined to show you that you know your business best, which makes YOU the best person to write your page.
Here’s where the true magic of
Sales Page Prep School happens:
THE SALES PAGE PLAYBOOK
Dubbed "The Sales Page Bible" this mega doc becomes your angel resource throughout the program. Filled with step-by-step prompts, swipes, explanations, pre-written examples and published snapshots - you'll receive the section-by-section Google Doc as you're led through the Double Pop Process.
WEEKLY ACCOUNTABILITY AND EMAIL SUPPORT
For your first two months inside the program, you can expect to see me in your inbox every Monday to make sure you’re staying on track and moving forward smoothly. Got questions? Hit reply to those emails and let em’ fly!
I’ll personally respond with the support you need.
Here’s where the
true magic of
Sales Page Prep
School happens:
SALES PAGE PLAYBOOK
Dubbed "The Sales Page Bible" this mega doc becomes your angel resource throughout the program. Filled with step-by-step prompts, swipes, explanations, pre-written examples and published snapshots - you'll receive the section-by-section Google Doc as you're led through the Double Pop Process.
WEEKLY ACCOUNTABILITY AND EMAIL SUPPORT
For your first two months inside the program, you can expect to see me in your inbox every Monday to make sure you’re staying on track and moving forward smoothly. Got questions? Hit reply to those emails and let em’ fly!
I’ll personally respond with the support you need.
Gemma Bonham-Carter
No more thinking you don’t have a big enough list for your launch! Gemma (and one of my personal business mentors) has got you covered with the ultimate list-building blitz. A no-fluff approach to growing your email list through collaborations and partnerships to get in front of the right audience.
Mackenzie Mader
You’ll receive VIP access to Mackenzie’s design template shop to pick your perfect sales page design. These GORGEOUS Wordpress templates provide you *everything* needed to wrap your copy up into the perfect online experience - with the entire long-form sales page, checkout page, purchase page, all the Canva assets, and the step-by-step walkthroughs on how to customize them to your brand. Mackenzie is my preferred personal designer, and these professional templates are currently selling on her website for $297 (no, not just the value, that’s actually what they sell for!)
Joseph Michael
Joseph Michael is the creator behind the million-dollar course “Learn Scrivener Fast.” He has as an approach that is deep-rooted in scientific research but broken down in practical language to help you overcome any writing fears and the inevitable Writer’s Block.
Dr. Lucrezia Iapichino
Everyone needs a good lawyer in their corner ;). And when it comes to your sales page, now you do! Your page will be legally covered with an Earnings Disclaimer Template for your footer, as well as a testimonial release template to ensure you’re showcasing your testimonials proudly…and legally!
This golden training and template will help take your descriptions and bullets from "average" to "awesome," as you learn to write engaging copy. If you've ever seen the Friends episode where Joey tries to sound smarter by using a Thesaurus for Every Single Word... well this training is the *opposite* of that and instead comes with PROVEN techniques where you can easily turn any mainstream sentence into drool-worthy bullets
Another SPPS original, you'll put the perfect bow on your entire funnel with a checkout page that Seals. The. Deal. You've done the hard work to get your reader here - no more losing momentum with a checkout page that falls flat!
Gemma Bonham-Carter
No more thinking you don’t have a big enough list for your launch! Gemma (and one of my personal business mentors) has got you covered with the ultimate list-building blitz. A no-fluff approach to growing your email list through collaborations and partnerships to get in front of the right audience.
Mackenzie Mader
You’ll receive VIP access to Mackenzie’s design template shop to pick your perfect sales page design. These GORGEOUS Wordpress templates provide you *everything* needed to wrap your copy up into the perfect online experience - with the entire long-form sales page, checkout page, purchase page, all the Canva assets, and the step-by-step walkthroughs on how to customize them to your brand. Mackenzie is my preferred personal designer, and these professional templates are currently selling on her website for $297 (no, not just the value, that’s actually what they sell for!)
Joseph Michael
Joseph Michael is the creator behind the million-dollar course “Learn Scrivener Fast.” He has as an approach that is deep-rooted in scientific research but broken down in practical language to help you overcome any writing fears and the inevitable
Writer’s Block.
Dr. Lucrezia Iapichino
Everyone needs a good lawyer in their corner. And when it comes to your sales page, now you do! Your page will be legally covered with an Earnings Disclaimer Template for your footer, as well as a testimonial release template to ensure you’re showcasing your testimonials proudly…and legally!
This golden training and template will help take your descriptions and bullets from "average" to "awesome," as you learn to write engaging copy. If you've ever seen the Friends episode where Joey tries to sound smarter by using a Thesaurus for Every Single Word... well this training is the *opposite* of that and instead comes with PROVEN techniques where you can easily turn any mainstream sentence into
drool-worthy bullets
Another SPPS original, you'll put the perfect bow on your entire funnel with a checkout page that Seals. The. Deal. You've done the hard work to get your reader here - no more losing momentum with a checkout page that falls flat!
Complete Double-Pop Process: Modules 1-5 (Value $1,997)
Individual section training for every element of your page
Sales Page Playbook to help write each section from top to bottom
Weekly Accountability and Email Support
BONUS 1: Build Your Email List using Collaborations + Partnerships, by Gemma Bonham-Carter (Value $197)
BONUS 2: Sales Funnel Design Template Kit, by MacKenzie Mader (Value $297)
BONUS 3: Bust Through Writer's Block, by Joseph Michael (Value $97)
BONUS 4: Sales Page Income Disclaimer, by Dr. Lucrezia Lapichino (Value $77)
BONUS 5: Write Better Bullets (Value $97)
BONUS 6: The Checkout Checkup (Value $97)
Complete Double-Pop Process: Modules 1-5 (Value $1,997)
Individual section training for every element of your page
Sales Page Playbook to help write each section from top to bottom
Weekly Accountability and Email Support
BONUS 1: Build Your Email List using Collaborations + Partnerships, by Gemma Bonham-Carter (Value $197)
BONUS 2: Sales Funnel Design Template Kit,
by MacKenzie Mader (Value $297)
BONUS 3: Bust Through Writer's Block,
by Joseph Michael (Value $97)
BONUS 4: Sales Page Income Disclaimer,
by Dr. Lucrezia Lapichino (Value $77)
BONUS 5: Write Better Bullets (Value $97)
BONUS 6: The Checkout Checkup (Value $97)
“DANI IS ONE OF THE BEST COPYWRITERS IN THE INDUSTRY”
Csilla Muscan
“Dani is one of the best copywriters in the industry. And you’d be hard pressed to find someone who talks the talk and walks the walk with such integrity.
Before going through Dani’s Sales Page Prep School I was so overwhelmed with my sales page.
It felt daunting and I had no clue what makes for a high-converting sales page - and it showed.
My sales page was kind of... MEH.
During our time together, Dani taught us the very practical framework she developed for creating highly-converting and personality driven sales pages. Her style of teaching made the whole process fun and easy to implement. I walked away with a sales page that I’m so proud of. I keep thinking to myself “dang, this is a kickass sales page.” And even more than that, I walked away with the know-how to create additional new sales pages on repeat.
It was well worth my investment.”
“DANI IS ONE OF THE BEST COPYWRITERS IN THE INDUSTRY”
Csilla Muscan
“Dani is one of the best copywriters in the industry. And you’d be hard pressed to find someone who talks the talk and walks the walk with such integrity.
Before going through Dani’s Sales Page Prep School I was so overwhelmed with my sales page. It felt daunting and I had no clue what makes for a high-converting sales page - and it showed. My sales page was kind of... MEH.
During our time together, Dani taught us the very practical framework she developed for creating highly-converting and personality driven sales pages. Her style of teaching made the whole process fun and easy to implement. I walked away with a sales page that I’m so proud of. I keep thinking to myself “dang, this is a kickass sales page.” And even more than that, I walked away with the know-how to create additional new sales pages on repeat.
It was well worth my investment.”
PAY IN FULL
$797 $597
SAVE $200
"I feel like I received $10,000 worth of copywriting, marketing, and up-leveling coaching... all for a fraction of the price.
I finally feel confident in having a page that represents ME!"
- Emma B-F, Speaker + Leadership Coach
PAY IN FULL
$797 $597
SAVE $200
Whether you pay in full or two payments, you will still receive all the same resources.
There is no penalizing for your financial situation.
Choose whichever option feels right to you.
"I feel like I received $10,000 worth of copywriting, marketing, and up-leveling coaching... all for a fraction of the price.
I finally feel confident in having a page that represents ME!"
- Emma B-F, Speaker + Leadership Coach
Let's make sure you’re the perfect fit
for the dean’s class list
I was always the type that said, “start with the bad news first”... So here we go:
Let's make sure you’re the perfect fit for the dean’s class list
I was always the type that said, “start with the bad news first”...
So here we go:
Sales Page Prep School is *not* for you if…
YOU DON'T HAVE CLARITY ON WHAT YOU OFFER IS OR WHO IT'S FOR
While we will spend some time researching and grabbing that all-important voice of customer language, this course will *not* help you clarify your offer or your audience - it’s expected that you understand this coming into it, so we can jump into the research and writing right away.
YOU ARE A SERVICE-BASED BUSINESS SELLING A 1:1 SERVICE
This course was put together specifically for course creators and digital product business owners. That means, the sales page you plan to write is for a course, group program, or membership.
YOU ARE A COPYWRITER AND WANT THE NITTY-GRITTY TECHNICAL MUMBO GUMBO
This program was put together for the course creator! I’m not teaching you to become a copywriter here, but rather to grow the SAME tangible skills, so you’re able to write your own sales pages without having to hire them out!
Note - I do offer a Copywriter Cohort specifically for this program - reach out if this is you!
Sales Page Prep School is *not* for you if…
you don't have clarity on what you offer is or who
it's for
While we will spend some time researching and grabbing that all-important voice of customer language, this course will *not* help you clarify your offer or your audience - it’s expected that you understand this coming into it, so we can jump into the research and writing right away.
YOU ARE A SERVICE-BASED BUSINESS SELLING A 1:1 SERVICE
This course was put together specifically for course creators and digital product business owners. That means, the sales page you plan to write is for a course, group program,
or membership.
YOU ARE A COPYWRITER AND WANT THE NITTY-GRITTY TECHNICAL MUMBO GUMBO
This program was put together for the course creator! I’m not teaching you to become a copywriter here, but rather to grow the SAME tangible skills, so you’re able to write your own sales pages without having to hire them out!
Note - I do offer a Copywriter Cohort specifically for this program - reach out if this is you!
On the other hand, Sales Page Prep
School *is* right for you if…
You know that learning the skill of writing sales copy will help you threefold in all areas of your business
You’re a DIY type of entrepreneur and want to save money on hiring out an expensive copywriter
You’re a growing course creator: you understand the value of sales pages, you’re just not sure how to write ‘em. This means these avenues are possible:
You have a course idea that you are so ready to launch, and need a sales page that sounds like YOU
You have a course that you’ve already launched a couple times and know that your sales page could use some TLC
You’re shifting from 1:1 to 1:many, and completing your sales page will be a huge weight off your shoulders
On the other hand, Sales Page Prep School *is* right for you if…
You’re a growing course creator: you understand the value of sales pages, you’re just not sure how to write ‘em. This means these avenues are possible:
You have a course idea that you are so ready to launch, and need a sales page that sounds like YOU
You have a course that you’ve already launched a couple times and know that your sales page could use some TLC
You’re shifting from 1:1 to 1:many, and completing your sales page will be a huge weight off your shoulders
You’re a new-ish course creator: you understand the value of sales pages, you’re just not sure how to write ‘em. This means these avenues are possible:
You know that learning the skill of writing sales copy will help you threefold in all areas of your business
There’s one more thing I’d like to chat about before you go…
And that’s precisely the day AFTER
your next launch
A program worth $10K of value
A program worth $10K of value
"SPPS is the most well-thought-out course I've ever taken (it inspired me to uplevel mine!) I felt like it was $10,000 worth of value, which we get for a fraction of that... This program helped me produce a sales page that I am so confident about because it finally represents me, my brand, and my values... I didn't know I could write sales pages THIS good, and I've used everything I learned to write my emails and socials now, too!"
- Emma BF
The Prep School Promise
The 30-day "Test it, Love it" guarantee
The Prep School Promise
The 30-day "Test It, Love It" guarantee
Let me acknowledge the giant elephant in the [class]room:
It’s tough buying products online when you can’t physically flip through the pages, skim the chapters, and smell that printer-fresh paper and ink beforehand...
But my goal is to provide you with that type of opportunity inside Sales Page Prep School - and it happens through our money-back guarantee.
Because if you take this course, soak up the training, and don’t feel I’ve equipped you to write a stellar sales page, you deserve your money back.
My goal is to attract good, honest humans who commit to completing their page. So if that’s you - you can feel confident testing out Sales Page Prep School for and entire two months.
Because at any point over the next 30 days - if you've completed the Sales Page Playbook and showed up to do the work - and you don’t see how the lessons, templates, swipes, and support will lift you towards conversion heaven…
Then just shoot an email to [email protected], and we’ll refund you right away.
Let me acknowledge the giant elephant in the [class]room:
It’s tough buying products online when you can’t physically flip through the pages, skim the chapters, and smell that printer-fresh paper and ink beforehand...
But my goal is to provide you with that type of opportunity inside Sales Page Prep School - and it happens through our
money-back guarantee.
Because if you take this course, soak up the training, and don’t feel I’ve equipped you to write a stellar sales page, you deserve your money back.
My goal is to attract good, honest humans who commit to completing their page. So if that’s you - you can feel confident testing out Sales Page Prep School for two complete months.
Because at any point over the next 30 days - if you've completed the Sales Page Playbook and showed up to do the work - and you don’t see how the lessons, templates, swipes, and support will lift you towards conversion heaven…
Then just shoot an email to [email protected], and we’ll refund you right away.
Throw on that new-first-day-of-school outfit
(the top half anyway)
And let’s meet your teacher
Throw on that new-first-day-of-school outfit (the top half anyway)
And let’s meet your teacher
Sales pages are my JAM, and I’m so happy that you’re here.
As a Launch Copywriter, I’m all about writing crazy-entertaining, more-addictive-than-Breaking-Bad copy, and have led many business owners past that 6-figure threshold for their own online launches. I believe in honest, conversational, feel-good sales pages that inspire and convert - because, in my core, I know that the words we say carry more weight and power than absolutely anything else for an online business.
You being here means that you’re my kind of person - someone who wants to make an IMPACT through their online course. I’m so passionate about helping you do just that, and can’t wait to join forces with you inside Sales Page Prep School.
Ready to rock? Let’s write that sales page of yours!
Sales pages are my JAM, and I’m so happy that you’re here.
As a Launch Copywriter, I’m all about writing crazy-entertaining, more-addictive-than-Breaking-Bad copy, and have led many business owners past that 6-figure threshold for their own online launches. I believe in honest, conversational, feel-good sales pages that inspire and convert - because, in my core, I know that the words we say carry more weight and power than absolutely anything else for an online business.
You being here means that you’re my kind of person - someone who wants to make an IMPACT through their online course. I’m so passionate about helping you do just that, and can’t wait to join forces with you inside Sales Page Prep School.
Ready to rock? Let’s write that sales page of yours!
Nothing worth building is ever built alone.
Here’s all the amazing help that went into Sales Page Prep School:
Course Creation Expert, Victoria Ward
FUNNEL & TECH MAGIC MAN, NUNO TAVARES
Video Editor & BUILDER,
BhebS Hernandez
Nothing worth building is ever built alone. Here’s all the amazing help that went into
Sales Page Prep School:
Course Creation Expert,
Victoria Ward
Funnel & Tech magic man,
Nuno tavares
Video Editor,
BhebS Hernandez
Let’s jump right into some bubbling Q’s…
Believe it or not, if entrepreneurs have the choice, I always advise them to write out their sales page FIRST. It helps with the overall mapping and planning of your course because with this approach, you have a clear path of what you’re going to teach and create.
First - congrats! How exciting.
Next - I’m committed to providing my students with the most relevant and implementable training. And while this course *may* branch out into other online markets down the road, I’m only suggesting entrepreneurs jump inside if they have a course or group program to promote.
When you join Sales Page Prep School with your course program front and center - you’re saying yes to the systems and swipes that I use for my own 6 and 7-figure private clients, and getting a front-row seat on how to write a compelling course sales page. I want to ensure you’re the perfect fit, so you see immediate results inside this program.
1. Nope - this is a “work-at-your-pace” mentality, so you can complete it whenever is best for YOU. No trying to match countless schedules and timezones because all trainings are recorded and ready for you to divulge upon purchase. Am I gonna follow up for support through email? You betcha I am.
2. And here’s where this gets fun. Twice a year, I provide all members who have purchased, with the opportunity to upgrade to a LIVE cohort which includes a slack group, co-working sessions, Q&A sessions, and multiple sales page reviews over an 8-week span!
Because you can start your page NOW. No waiting, no dripped schedule, no putting this off, risking the group being full. You can jump in and start writing your best sales page yet, on your own time - with all the current bonuses available to devour.
Also, if you decide to upgrade to the Live cohort, not only will you get first dibs, but your tuition will be applied to the upgrade. I open the opportunity to self-study members FIRST, then I open it up to the public… note that I only accept the first 25 people, so it’s possible that the public won’t even see the offer.
In full transparency, and if you're looking to write a top to bottom page - this program will not produce an “overnight” sales page. Why? Because it comes with a “let’s only do this once, and let’s do it right” mentality. Often, when other sales pages just hand over templates, they are missing key strategic pieces which result in a lowww converting pages. Here, you’ll learn how to do things correctly, right off the bat. And if you plan to follow our accountability emails, they will span over the course of 6 weeks to help make sure your page goes from 0>100.
However, if you currently have a sales page and you're just looking to update a few sections here and there - you are free to jump to the exact section you need - watch the training, grab the prompts, and implement your upgraded copy immediately.
You could. But I will say - if you’re still in your first few years of launching a 1:many online offer, I almost always advise to write your own sales page first.
I’ve actually turned people down working with me 1:1 because of it. Here’s the thing - you learn SO much about your business and about writing copy once you have one of these under your belt. This program takes you through the fundamentals of writing sales copy and will serve you in so many other areas as a business owner.
Yes - you can!
In fact - you’re exactly who I created this program for: the non-copywriter biz owner who knows just how important sales pages are.
I’ve broken everything down into a jargon-free, templated & training-style program where you will be seen and supported throughout our journey together.
I’d love to hear from you - send me a DM on Instagram @danipaige.online
How Sales Page Prep School stacks up
to your other options
OTHER POSSIBLE OPTIONS...
Sales Page Prep School
Massive cornerstone courses where the “support” feels like one of those take-a-number-and-wait-an-eternity situations, and the teacher doesn’t know you personally.
This group program was built on the grounds of intimate and personal support.
While all the training is waiting for you inside the dashboard to work through on your own time, the personalized support through Slack, office hours, and Zoom calls will make sure you receive the added attention your page needs.
Everyone can get their hands on a swipe file or a template at some point but are they any good? Do they come with training for each section? And what happens when you get stuck, or wanna ask for feedback?
SPPS is a hybrid delivery with templates AND high-touch support, so you are guaranteed to have guidance and accountability weaved into your writing process.
Yep, I’m a business owner too, and sometimes it feels like we’re always pulled in every direction.
That’s why this program is a quick five-week stint with dedicated co-working time so you can commit to getting your sales page D-O-N-E.
OTHER POSSIBLE OPTIONS...
Sales Page Prep School
Massive cornerstone courses where the “support” feels like one of those take-a-number-and-wait-an-eternity situations, and the teacher doesn’t know you personally.
The sales pages I teach you to write are built on the grounds of connection, and that’s exactly the type of environment I create for all my programs, too. I’m a real person behind all of this, and I value YOU as a single member when you come through the SPPS doors.
You’ll receive weekly accountability emails from me, where I encourage you to hit respond for intimate email conversations. To boot, my love language is gift-giving… especially come graduation day (aka once you’ve completed your page!)
Mini-offers and standard "sales page templates."
Everyone can get their hands on a swipe file or a template at some point... but are they any good? Do they come with training for each section? Are they built on proven and adaptable processes rather than just copy and pasting? And what happens if you get stuck?
SPPS is a hybrid delivery with templates AND in-depth training, so you feel comfortable writing in your own voice, vibe, and style, while having that all-important accountability weaved into your writing process.
Working through it yourself, piece-mealing and second-guessing if you're doing it right... meanwhile, it getting pushed further and further down your to-do list.
You have a conversion copy expert in your corner, and you better believe that my #1 goal for you is to get your page DONE and done RIGHT. With absolutely everything laid out for you with clear steps and directions, your commitment to the sales page process means you’re setting yourself up for more impact and income. And as a business owner, more impact and income begets more impact and income…
OTHER POSSIBLE OPTIONS...
versus
Sales Page Prep School
[OTHERS] Massive cornerstone courses where the “support” feels like one of those take-a-number-and-wait-an-eternity situations, and the teacher doesn’t know you personally.
[SPPS] The sales pages I teach you to write are built on the grounds of connection, and that’s exactly the type of environment I create for all my programs, too. I’m a real person behind all of this, and I value YOU as a single member when you come through the SPPS doors.
You’ll receive weekly accountability emails from me, where I encourage you to hit respond for intimate email conversations. To boot, my love language is gift-giving… especially come graduation day (aka once you’ve completed your page!)
[OTHERS] Mini-offers and standard " sales page templates"
Everyone can get their hands on a swipe file or a template at some point... but are they any good? Do they come with training for each section? Are they built on proven and adaptable processes rather than just copy and pasting? And what happens if you get stuck?
SPPS is a hybrid delivery with templates AND in-depth training, so you feel comfortable writing in your own voice, vibe, and style, while having that all-important accountability weaved into your writing process.
[OTHERS] Working through it yourself, piece-mealing multiple downloads and templates together, second-guessing if you're doing it right and if it will even convert... meanwhile, it gets pushed further and further down your to-do list.
[SPPS] You have a conversion copy expert in your corner, and you better believe that my #1 goal for you is to get your page DONE and done RIGHT.
With absolutely everything laid out for you with clear steps and directions, your commitment to the sales page process means you’re setting yourself up for more impact and income. And as a business owner, more impact and income begets more impact and income…
There’s one more thing I’d like to
chat about before you go…
And that’s precisely the day AFTER your next launch
March 11th? November 23rd?
I’ll let you decide that date - but I’ll be the first to tell ya
that whatever date that moment in time is... it is, in fact, coming.
And after working with many members inside their launch campaigns - I know that the ones who invest in solid marketing are the ones who tap into more income and more impact once it’s all said and done.
There’s one more
thing I’d like to
chat about
before you go…
And that’s precisely the day
AFTER your next launch
March 11th? November 23rd?
I’ll let you decide that date - but I’ll be the first to tell ya that whatever date that moment in time is...
it is, in fact, coming.
And after working with many members inside their launch campaigns - I know that the ones who invest in solid marketing are the ones who tap into more income and more impact once it’s all said and done.
How would it feel if you had a sales page that:
Constantly funneled dream students into your course?
“Dinged” Stripe notification every time your launch went live?
Gave you fist-pumping confidence each time you shared your sales page URL?
Sounded like you with the perfect amount of “connection and conversion” layered in?
How would it feel if you had a sales
page that:
Constantly funneled dream students into your course?
“Dinged” Stripe notification every time your launch went live?
Gave you fist-pumping confidence each time you shared your
sales page URL?
Sounded like you with the perfect amount of “connection and conversion” layered in?
Because Sales Page Prep School isn’t just about helping you write one good sales page. It’s about equipping you with every piece of knowledge, tool, and skill you need to hammer out future sales pages… so you can continually create the sales, impact, and freedom you vision for your business and life.
"I WENT FROM intimidated OF SALES PAGES TO UPLEVLING MY ENTIRE COPY CONFIDENCE"
Marie Hannigan
"Before I started the SPPS I was pretty intimidated because I had never written a sales page before. After going through the program, not only did I learn how to write an amazing sales page for my business, but I also learned how to apply the tips and techniques that Dani taught me to improve my overall copywriting skills. It’s allowed me to level up my email marketing and Facebook ad campaigns as well!! I am forever grateful for this experience."
PAY IN FULL
$797 $597
SAVE $200
"I went from intimated of sales pages to uplevling my entire copy confidence"
Maria Hannigan
"Before I started the SPPS I was pretty intimidated because I had never written a sales page before. After going through the program, not only did I learn how to write an amazing sales page for my business, but I also learned how to apply the tips and techniques that Dani taught me to improve my overall copywriting skills.
It’s allowed me to level up my email marketing and Facebook ad campaigns as well!! I am forever grateful for this experience."
Let’s recap what you’ll experience
once you join the halls of Sales Page Prep School
two payments
$427 $257
BILLED TODAY + IN 30 DAYS
PAY IN FULL
$797 $597
SAVE $200
Whether you pay in full or two payments, you will still receive all the same resources.
There is no penalizing for your financial situation.
Choose whichever option feels right to you.
Let’s recap what you’ll experience once you join the halls of Sales Page Prep School
Complete Double-Pop Process: Modules 1-5 (Value $1,997)
Individual section training for every element of your page
Sales Page Playbook to help write each section from top to bottom
Weekly Accountability and Email Support
BONUS 1: Build Your Email List using Collaborations + Partnerships, by Gemma Bonham-Carter (Value $197)
BONUS 2: Sales Funnel Design Template Kit,
by MacKenzie Mader (Value $297)
BONUS 3: Bust Through Writer's Block,
by Joseph Michael (Value $97)
BONUS 4: Sales Page Income Disclaimer,
by Dr. Lucrezia Lapichino (Value $77)
BONUS 5: Write Better Bullets (Value $97)
BONUS 6: The Checkout Checkup (Value $97)
PAY IN FULL
$797 $597
SAVE $200
Complete Double-Pop Process: Modules 1-5 (Value $1,997)
Individual section training for every element of your page
Weekly Accountability and Email Support
BONUS 1: Build Your Email List using Collaborations + Partnerships, by Gemma Bonham-Carter (Value $197)
BONUS 2: Sales Funnel Design Template Kit, by MacKenzie Mader (Value $297)
BONUS 3: Bust Through Writer's Block, by Joseph Michael
(Value $97)
BONUS 4: Sales Page Income Disclaimer, by Dr. Lucrezia Lapichino (Value $77)
BONUS 5: Write Better Bullets (Value $97)
BONUS 6: The Checkout Checkup (Value $97)
“I FINALLY HAVE A PAGE THAT FEELS LIKE ME WITHOUT FEELING LIKE i’M SELLING MYSELF OUT...”
Linda Rizzoli
“I finally have a page that feels like ME without feeling like I’m selling myself out...and that feels so good. I came into this program with sooo much resistance to writing my page. Dani helped me run out of excuses :) She made me want to take the leap and finally DO it, and she gave me every single tool to do just that.
I came in with a foggy idea of what a sales page could be, and I left with a page I’m proud of, and the understanding of how to recreate another, and another, and another!"
two payments
$427 $257
BILLED TODAY + IN 30 DAYS
PAY IN FULL
$797 $597
SAVE $200
Whether you pay in full or two payments, you will still receive all the same resources.
There is no penalizing for your financial situation.
Choose whichever option feels right to you.
“I FINALLY HAVE A PAGE THAT FEELS LIKE ME WITHOUT FEELING LIKE i’M SELLING MYSELF OUT...”
Linda Rizzoli
“I finally have a page that feels like ME without feeling like I’m selling myself out...and that feels so good. I came into this program with sooo much resistance to writing my page. Dani helped me run out of excuses :) She made me want to take the leap and finally DO it, and she gave me every single tool to do just that.
I came in with a foggy idea of what a sales page could be, and I left with a page I’m proud of, and the understanding of how to recreate another, and another, and another!"
A final, personal note
from dani...
You started your business because not only do you have a talent you can monetize, but you genuinely want to help your people.
You want to reach more of them.
You want to provide more transformations.
And you want to create a lifestyle for yourself and your family, with scalable courses and predictable income.
My friend - the common thread between all of this…
Lies in your ability to connect and convert people through the written word.
And whether you see it right now or not, I believe YOU are the perfect person to write your page.
Because when the dust settles…
Learning to write highly valuable sales copy is a decision that NO business owner has ever regretted.
And if I happen to be the one that’s lucky enough to teach it to you - I promise that what’s laid out for you inside Sales Page Prep School is everything you need to write feel-good pages that work.
I'LL SEE YOU IN YOUR
CLASS DASHBOARD!
a final, personal note from dani...
You started your business because not only do you have a talent you can monetize, but you genuinely want to help your people.
You want to reach more of them.
You want to provide more transformations.
And you want to create a lifestyle for yourself and your family, with scalable courses and predictable income.
My friend - the common thread between all of this…
Lies in your ability to connect and convert people through the written word.
And whether you see it right now or not, I believe YOU are the perfect person to write your page.
Because when the dust settles…
Learning to write highly valuable sales copy is a decision that NO business owner has ever regretted.
And if I happen to be the one that’s lucky enough to teach it to you - I promise that what’s laid out for you inside Sales Page Prep School is everything you need to write feel-good pages that work.
I'LL SEE YOU IN YOUR
CLASS DASHBOARD!
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