Confidently write your most compelling and
high-converting launch campaign

—from pre-launch to post-launch—

…with Launch Copywriter-like talents, DIY affordability, and the step-by-step guidance to infuse your unique voice into every funnel element you publish

In the next 7 days.

Confidently write your most
compelling and high-converting
launch campaign

—from pre-launch to post-launch—

…with Launch Copywriter-like talents, DIY affordability, and the step-by-step guidance to infuse your unique voice into every funnel element you publish

In the next 7 days.

"The new gold standard for every online business owners’ Google Drive"

"The new gold standard for every online business owners’ Google Drive"

Let’s call a spade a spade at what the real task of writing your
launch copy truly is:

A necessary nag.

Gimme a finger snap if you’ve ever felt any of the following…

…Nauseous with the word “launch”
…Second-guessing what’s working today in launch copy
…Stressed with too many competing priorities.. and too little time

…Unorganized with ALL the sporadic tasks, Google Docs, and to-do lists
...Questioning what emails need to go out, and how they all come together
…Uncertain how to write words that are gentle and not pushy, but also engaging and interesting

Let’s call a spade a spade at what the real task of writing your
launch copy truly is:

A necessary nag.

Gimme a finger snap if you’ve ever felt any of the following…

…Nauseous with the word “launch”
…Second-guessing what’s working today in launch copy
…Stressed with too many competing priorities.. and too little time

…Unorganized with ALL the sporadic tasks, Google Docs, and to-do lists

...Questioning what emails need to go out, and how they all come together
…Uncertain how to write words that are gentle and not pushy, but also engaging and interesting

Yet at the end of the day - if you want to sell your amazing offer…  

You *need* compelling copy to back it up.

So I’ll start by apologizing for all the crappy templates, flaky hires, and incomprehensible
trial-and-error moments you may have endured as a course creator

Yet at the end of the day - if you want to sell your amazing offer…  

You *need* compelling copy to back it up.

So I’ll start by apologizing for all the crappy templates, flaky hires, and incomprehensible trial-and-error moments
you may have endured as a course creator.

But let me lighten the load to explain why the stress
of writing high-converting copy hasn’t been your fault…

REASON 01

Most course creators and coaches have never been taught WHAT high-converting copy actually looks like

>>> They either get handed templates with no explanation or reasoning, hire it out (thus still not learning themself), OR write it themselves without any direction or benchmark on how to improve. It makes it REALLY hard to write high-conversion copy when you don’t know what aspect to improve or what exactly isn’t hitting the mark.

REASON 02

Most people are relying on AI to nail it right out of the gate

>>> Hey, I get AI help all the time, but the fact is that the initial response it gives me is often mediocre at best. I have to refine it, refine it, refine it, until it actually becomes conversion copy. And, again, if you don’t know what that looks like - how are you supposed to know otherwise?

REASON 03

Most templates are either no good, or simply not used correctly

>>> Here’s the thing - 80% of the time it’s a crappy template. Either something cheap that someone whipped up, or it’s been jammed into a high-ticket program where most leaders feel like they should have templates included… so they haphazardly add them in.

Then there's the the other 20% of templates that are decent, but most business owners don’t understand how to use them right. Either they take them too literally, don’t see any correlation to their own product, or can’t see the creative big picture on how to make it work for them. Psst, would you believe that I used my OWN template to help me write the headline for this page? And I assure you the original template looks NOTHING like my final headline… and that’s the point!

But let me lighten the load to explain why the stress
of writing high-converting copy hasn’t been your fault…

REASON 01

Most course creators and coaches have never been taught WHAT high-converting copy actually looks like

>>> They either get handed templates with no explanation or reasoning, hire it out (thus still not learning themself), OR write it themselves without any direction or benchmark on how to improve. It makes it REALLY hard to write high-conversion copy when you don’t know what aspect to improve or what exactly isn’t hitting the mark.

REASON 02

Most people are relying on AI to
nail it right out of the gate

>>> Hey, I get AI help all the time, but the fact is that the initial response it gives me is often mediocre at best. I have to refine it, refine it, refine it, until it actually becomes conversion copy. And, again, if you don’t know what that looks like - how are you supposed to know otherwise?

REASON 03

Most templates are either no good, or simply not used correctly

>>> Here’s the thing - 80% of the time it’s a crappy template. Either something cheap that someone whipped up, or it’s been jammed into a high-ticket program where most leaders feel like they should have templates included… so they haphazardly add them in.

Then there's the the other 20% of templates that are decent, but most business owners don’t understand how to use them right. Either they take them too literally, don’t see any correlation to their own product, or can’t see the creative big picture on how to make it work for them. Psst, would you believe that I used my OWN template to help me write the headline for this page? And I assure you the original template looks NOTHING like my final headline… and that’s the point!

But because we’re business pals - let me hold space and ask you how
your next launch would unfold if your DIY copy could
single-handedly steer the launch ship for you?

But because we’re business pals - let me hold space and ask you how your
next launch would unfold
if your DIY copy could single-handedly
steer the launch ship for you?

...If you could write your copy in days rather than months

...If it was affordable instead of it adding more debt to your launch

...If it came from a trusted source with PROVEN templates that actually worked for you

...If it didn’t put you into a box, but inspired you to think bigger and more creatively

...If it provided you with the KNOWLEDGE to learn what high-converting copy truly was, so you could write it again and again for yourself…

...If you could write your copy
in days rather than months

...If it was affordable instead of it adding
more debt to your launch

...If it came from a trusted source with PROVEN templates that actually worked for you

...If it didn’t put you into a box, but inspired you to think bigger and more creatively

...If it provided you with the KNOWLEDGE to learn what high-converting copy truly was, so you could write it again and again for yourself…

If we’ve never double-tapped each other's photos or exchanged an email before - then HI, I'm Dani!

And after years in the course creation and copywriting space - I know this to be true:

Your sales copy represents the essence of how others view your business.

And even though you are so proud of the program you’ve created….

If the copy doesn’t reciprocate its value, your audience won’t feel confident enough to take that all-important leap.

And that’s why it's become my professional mission to eliminate all mediocre launch copy that are wrongfully foiling every amazing course.

If we’ve never double-tapped each other's photos or exchanged an email before - then HI, I'm Dani!

And after years in the course creation and copywriting space - I know this to be true:

Your sales copy represents the essence of how others view your business.

And even though you are so proud of the program you’ve created….

If the copy doesn’t communicate its value, your audience won’t feel confident enough to take that all-important leap.

And that’s why it's become my professional mission to eliminate all mediocre launch copy that are wrongfully foiling every amazing course.

After writing for an insane amount of launches, breaking client launch records, and writing some of the most well-received and personality-driven copy around town…

I combed through every piece of high-converting copy I ever wrote - dissecting why it worked, what variables to consider, and how others can replicate it for their own offers, audience, and niche...

And I’ve broken it all down inside my most value-loaded mini-offer to date, all for you to take advantage of. 

And if I have your permission, I’d love to show you what it’s all about….

After writing for an insane amount of launches, breaking client launch records, and writing some of the most well-received and personality-driven copy around town…

I combed through every piece of high-converting copy I ever wrote - dissecting why it worked, what variables to consider, and how others can replicate it for their own offers, audience, and niche...

And I’ve broken it all down inside my most value-loaded mini-offer to date, all for you to take advantage of. 

And if I have your permission, I’d love to show you what it’s all about….

INTRODUCING...

Launch Copy Lounge is a series of PROVEN, implementable copy kits for course creators

who want more copy guidance to confidently launch and sell their digital offer

… all with new-age marketing in a changing online landscape

INTRODUCING...

Launch Copy Lounge is a series of PROVEN, implementable copy kits for course creators

who want more copy guidance to confidently launch and sell their digital offer

… all with new-age marketing in a changing online landscape

“I’m already using these templates, and they helped write my campaign perfectly! It’s the perfect blend of strategy and confidence, without feeling like I’m copying anyone else” - Laura Warford

There Are Three Mini-Kits Waiting Inside Your Dashboard...

“I’m already using these templates, and they helped write my campaign perfectly! It’s the perfect blend of strategy and confidence, without feeling like I’m copying anyone else” -

Laura Warford

Promise: You’ll gain the resources, copy, and confidence you need to implement a solid pre-launch, plus all pre-launch content to set you up for a successful online launch

The strategies you’ll learn here are
HOW TO…

  • Plan and deliver your pre-launch for a successful live or evergreen launch 

  • Collect and implement copywriter-quality research 

  • Write and implement the core pre-launch copy that’s needed using the PREPARE Framework

  • Adjust your PREPARE framework to suit your prelaunch - whether you have 7 days or 90 days 

  • Write a high-converting, personalty-packed sales page

  • Use your sales page to write your emails

  • Leverage AI for all your copy assets

BONUS
LIVE Group Call on Oct 19

There Are Three Mini-Kits Waiting For Your Inside Your Dashboard...

Image

Step-by-step creation of all pre-launch emails

  • Learn the PREPARE Framework for every possible email you need to write

  • Sales email breakdowns

  • Subject line sorcery

  • Examples and swipes overload

Image

The ultimate Sales Page Kit and template pack

  • Performing research like a conversion copywriter

  • Section-by-section overview - how to write hooks, storylines, and headlines, all the way to every vital section and marketing argument necessary for your compelling sales page

  • Examples and swipes overload

Come back to this kit every time you need to write a sales page, pre-launch emails, or any other pre-launch and nurturing content for your business

Promise: You’ll gain the resources, copy, and confidence you need to implement a solid pre-launch, plus all pre-launch content to set you up for a successful online launch

The strategies you’ll learn here are HOW TO…

  • Plan and deliver your pre-launch for a successful live or evergreen launch 

  • Collect and implement copywriter-quality research 

  • Write and implement the core pre-launch copy that’s needed using the PREPARE Framework

  • Adjust your PREPARE framework to suit your prelaunch - whether you have 7 days or 90 days 

  • Write a high-converting, personalty-packed sales page

  • Use your sales page to write your emails

  • Leverage AI for all your copy assets

Copy resources you’ll gain
inside this kit…

Step-by-step creation of all pre-launch emails

  • Learn the PREPARE Framework for every possible email you need to write

  • Sales email breakdowns

  • Subject line sorcery

  • Examples and swipes overload

The ultimate Sales Page Kit and template pack

  • Performing research like a conversion copywriter

  • Section-by-section overview - how to write hooks, storylines, and headlines, all the way to every vital section and marketing argument necessary for your compelling sales page

  • Examples and swipes overload

Come back to this kit every time you need to write a sales page, pre-launch emails, or any other pre-launch and nurturing content for your business

Promise: You’ll gain the resources, copy, and confidence you need to establish a successful online launch, from open cart all the way to close cart

The strategies you’ll learn here are
HOW TO…

  • Nail your launch event copy (webinar, challenge, etc) and ensure your signups show up

  • Understand objections and how to use them to your advantage in your emails

  • Write persuasive launch copy from the moment your cart opens

  • Carry engaged readers through to your end of launch - injecting strong but real urgency when necessary 

  • Leverage AI training with all your copy assets

Event Opt-in Page Copy (how to leverage for any type of event - webinar, 5-day challenge, etc)

Webinar Invite Emails via the “One-Two Punch” Process

Webinar Show-up Sequence Emails (Reminder emails)

Launch Conversion Sequence: open cart to close cart (for live launches and evergreen emails) via the RISE Framework)

Come back to this kit every time you need to write webinar copy or full sales emails -

either for a complete launch campaign or one-off sales

Promise: You’ll gain the resources, copy, and confidence you need to establish a successful online launch, from open cart all the way to close cart

The strategies you’ll learn here are HOW TO…

  • Nail your launch event copy (webinar, challenge, etc) and ensure your signups show up

  • Understand objections and how to use them to your advantage in your emails

  • Write persuasive launch copy from the moment your cart opens

  • Carry engaged readers through to your end of launch - injecting strong but real urgency when necessary 

  • Leverage AI training with all your copy assets

Copy resources you’ll gain
inside this kit…

Event Opt-in Page Copy (how to leverage for any type of event - webinar, 5-day challenge, etc)

Webinar Invite Emails
via the “One-Two Punch” Process

Webinar Show-up Sequence Emails

(Reminder emails)

Launch Conversion Sequence:

Open cart to close cart (for live launches and evergreen emails) via the RISE Framework)

Come back to this kit every time you need to write webinar copy or full sales emails - either for a complete launch campaign or one-off sales

Promise: You’ll gain the the resources, copy, and confidence you need to establish a successful post-launch, so you can drastically increase your average order price, long after the cart closes

The strategies you’ll learn here are HOW TO…

  • Debrief and read launch numbers

  • Increase your Average Cart Order

  • Understand why readers didn’t buy and how to gain the right insights to propel your following launch

  • Use upsells and downsells to enhance your relationships, provide continued support, and sell only when your reader needs it

Copy resources you’ll gain
inside this kit…

Launch Metric Breakdowns

Upsell Offer Template

Post-survey Questionnaire + Email 

Bump Copy

Upsell Email Templates

Downsell Email Templates

Flash Sale Emails

Promise: You’ll gain the the resources, copy, and confidence you need to establish a successful post-launch, so you can drastically increase your average order price, long after the cart closes

The strategies you’ll learn here are HOW TO…

  • Debrief and read launch numbers

  • Increase your Average Cart Order

  • Understand why readers didn’t buy and how to gain the right insights to propel your following launch

  • Use upsells and downsells to enhance your relationships, provide continued support, and sell only when your reader needs it

Launch Metric Breakdowns

Upsell Offer Template

Post-survey Questionnaire + Email 

Bump Copy 

Upsell Email Templates

Downsell Email Templates

Flash Sale Emails

Come back to this kit every time you wrap up a launch so you can increase your average cart order
and properly debrief your launch stats (for improved launches next time around)

All Kits for only $397!

payment plan available :)

The program is broken down into three organized kits: Pre-Launch Kit, Active-Launch Kit, and Post-Launch Kit, and you can freely access each inside your dashboard. This keeps ALL your templates and swipes organized and easy to implement the moment you need it

Quick write-ups that break down complex techniques and propel your email projects forward. You’ll gain a comprehensive resource library that includes my swipes files, explanation breakdowns, and all the examples you need to get your launch campaigns written

Because implementation is the name of the game, you’ll receive Google Doc templates along with email breakdowns and how-to’s throughout

Trainings and examples are followed by helpful AI prompts for you to run with and write your copy

Come back to this kit every time you wrap up a launch so you can increase your average cart order and properly debrief your launch stats (for improved launches next time around)

The program is broken down into three organized kits: Pre-Launch Kit, Active-Launch Kit, and Post-Launch Kit, and you can freely access each inside your dashboard. This keeps ALL your templates and swipes organized and easy to implement the moment you need it

Quick write-ups that break down complex techniques and propel your email projects forward. You’ll gain a comprehensive resource library that includes my swipes files, explanation breakdowns, and all the examples you need to get your launch campaigns written

Because implementation is the name of the game, you’ll receive Google Doc templates along with email breakdowns and how-to’s throughout

Trainings and examples are followed by helpful AI prompts for you to run with and write your copy

As a recap, here are your biggest copy takeaways
inside Launch Copy Lounge

Image

Launch Strategy Essentials

Image

Sales Page - templates, swipes, examples

Image

Pre-Launch Emails - templates, swipes, examples

Image

Webinar Assets - templates, swipes, examples

Image

Active Launch Emails (Cart-Open To Cart-Close) -

templates, swipes, examples

Image

Post-Launch Assets - templates, swipes, examples

Everything is set up for you to jump into right away, and get exactly what you need to whip up pre-launch content, sales pages, active-launch emails, and post-launch copy.

No hours of wading through training and complex lessons - just the dirt on getting your sales copy up and out the door with not only the HOW, but the all-important WHY behind it. Knowing the “why” allows you to produce oodles of these emails on your own, rather than always relying on one overused template!

One-time payment of $397
payment plan available!

As a recap, here are your biggest copy takeaways inside Launch Copy Lounge:

Image

Launch Strategy Essentials

Image

Sales Page - templates, swipes, examples

Image

Pre-Launch Emails - templates, swipes, examples

Image

Webinar Assets - templates, swipes, examples

Image

Active Launch Emails (Cart-Open To Cart-Close) -

templates, swipes, examples

Image

Post-Launch Assets - templates, swipes, examples

Everything is set up for you to jump into right away, and get exactly what you need to whip up pre-launch content, sales pages, active-launch emails, and post-launch copy.

No hours of wading through training and complex lessons - just the dirt on getting your sales copy up and out the door with not only the HOW, but the all-important WHY behind it. Knowing the “why” allows you to produce oodles of these emails on your own, rather than always relying on one overused template!

One-time payment of $397
payment plan available!

Why don’t I just show you what it's all about …. 😉>>>

"I absolutely LOVE Launch Copy Lounge. It's all laid out so well, so I don't have to waste any time trying to find what I need. And as is the case with everything she creates, Dani is so thorough! I'm consistently impressed with the quality of Dani's resources. I always know that whenever she creates something, it's going to be head and shoulders above anything else out there! And this program was no exception!" - Andrea Frey

"I absolutely LOVE Launch Copy Lounge. It's all laid out so well, so I don't have to waste any time trying to find what I need. And as is the case with everything she creates, Dani is so thorough! I'm consistently impressed with the quality of Dani's resources. I always know that whenever she creates something, it's going to be head and shoulders above anything else out there! And this program was no exception!" - Andrea Frey

You want to feel CONFIDENT about all the copy you need to write for your upcoming launch - what to write, how to write it, and the strategy behind it

You find the time commitment of launching exhausting - you realize there is so much to learn, and you’re uncertain about the copy you’re putting out when it comes to selling

You want CLEAR, manageable steps in doing your pre-launch and launch correctly. You don’t need fancy in-depth, and high-commitment programs right now - you just need something dependable that you can implement directly into your next launch to give you a clear path to a feel-good and high-converting campaign

You want to abolish thinking, what do I write? How do I write it? And is this any good?

You want Launch Copywriter-level copy support without the high tag prices

Reinvigorate your launch confidence, energy, and success with the chill side of writing strategic launch copy - so you can sell more from a state of ease and enjoyment

Launch Copy Lounge
is for you if:

You want to feel CONFIDENT about all the copy you need to write for your upcoming launch - what to write, how to write it, and the strategy behind it

You find the time commitment of launching exhausting - you realize there is so much to learn, and you’re uncertain about the copy you’re putting out when it comes to selling

You want CLEAR, manageable steps in doing your pre-launch and launch correctly. You don’t need fancy in-depth, and high-commitment programs right now - you just need something dependable that you can implement directly into your next launch to give you a clear path to a feel-good and high-converting campaign

You want to abolish thinking, what do I write? How do I write it? And is this any good?

You want Launch Copywriter-level copy support without the high tag prices

Reinvigorate your launch confidence, energy, and success with the chill side of writing strategic launch copy - so you can sell more from a state of ease and enjoyment

These kits and frameworks were created with
an ode to implementation and flexibility.

I created them because so many course creators have brilliant offers (that’s you), and the last thing they want to worry about is writing the darn copy. With the resources inside this kit, and all the examples, explanations, prompts, and AI guidance that have elbow-greased their way in, I hope to remove one KEY element off your stressful launch list, so you can ease through your launch with excitement, confidence, and a calming sense of chill.

These kits and frameworks were created with an ode to implementation and flexibility.

I created them because so many course creators have brilliant offers (that’s you), and the last thing they want to worry about is writing the darn copy. With the resources inside this kit, and all the examples, explanations, prompts, and AI guidance that have elbow-greased their way in, I hope to remove one KEY element off your stressful launch list, so you can ease through your launch with excitement, confidence, and a calming sense of chill.

PRICE: $397

Payment plan available!

PRICE: $397

Payment plan available!

💭Got some more thoughts swirling?

Let me answer them!

Why do I need copy templates when AI is so accessible now?

Yes - AI is the bee's knees (and it’s totally part of this kit, too!) But if you still don’t have the right strategy, plan of action, or ability to explain to AI what you need - your copy still ain’t gonna convert. That’s why your Launch Copy Kits marry conversion copy knowledge, a powerful launch strategy, the PREPARE Framework, your personality, and AI to help you craft the best possible version of launch copy. I truly believe every course creator will benefit from having this kit in their Google Folder

Can you give me another simple overview of exactly what I’m getting?

You’re receiving every swipe, template, and training needed to write every piece of copy for your launch:

Pre-launch: Sales page, research, pre-launch strategy, pre-launch emails
Active-launch: Webinar opt-in copy, webinar invite emails, webinar reminder emails, ALL open-cart emails to close-cart emails 
Post-launch: Post-launch survey + emails, downsell emails, upsell emails, bump copy, launch debriefs

Do you have any money-back guarantee for this offer?

Always. My goal is to give you the quickest path to writing launch copy that converts, connects, and feels simple to write. If these kits don’t provide you with exactly that, then just shoot an email to [email protected], and I’ll refund your entire investment. I truly wouldn’t feel right keeping your money if these kits don’t live up to their promise

💭Got some more thoughts swirling?

Let me answer them!

Why do I need copy templates when AI is so accessible now?

Yes - AI is the bee's knees (and it’s totally part of this kit, too!) But if you still don’t have the right strategy, plan of action, or ability to explain to AI what you need - your copy still ain’t gonna convert. That’s why your Launch Copy Kits marry conversion copy knowledge, a powerful launch strategy, the PREPARE Framework, your personality, and AI to help you craft the best possible version of launch copy. I truly believe every course creator will benefit from having this kit in their Google Folder.

Can you give me another simple overview
of exactly what I’m getting?